Booksy loves Liverpool! Grow your business with us

With Valentine’s Day just around the corner, many businesses in Liverpool are trying their very best to lure customers to their premises. In most cases, they resort to simply offering discounts - which, we all agree, is not the most sustainable way to encourage clients to make appointments with you. Given how special the health & beauty community in Liverpool is, we want to encourage you to not settle down on outdated and ineffective marketing strategies, but instead, shoot to the moon with the most effective tools developed based on extensive business experience.

Meet Booksy - a one-stop solution that delivers you not only a ready-to-go set of marketing tools but also an extensive range of top-notch business management features. It’s time to give your business some more love - which will last much longer than just Valentine’s Day! Let’s take a look at what Booksy can do for you to boost your marketing efforts and ensure that your clients will keep coming back to you long after February 14th.

❤️ Keep them close - the customer app

Do you know where most of your potential clients look for their next hairstylist, barber or nail technician? Regardless of whether they hectically search for a last-minute Valentine’s Day appointment or do some solid research to find just the perfect match for a long-term relationship (pun maybe intended), they rarely go around the city and choose the best-looking salon window display; no, they either ask their friend for a recommendation or - the most possible case scenario - start searching through the Internet. And do you know what’s the first result they come across? The Booksy marketplace.

By becoming one of the Booksy-powered merchants, you immediately increase your visibility on the World Wide Web and make it easy for your clients to not only find your business but also quickly book an appointment with you. The easy-to-use customer app gives them an opportunity to book their visits 24/7 with just a few clicks, avoiding awkward phone calls and hectic back-and-forth conversations looking for a free slot. It’s a new standard for making health & beauty appointments and you do not want to sleep on that! Psst - you can also invite your existing clients to use Booksy so that both you and them can enjoy the efficiency of having an automated middleman.

❤️ Allow them to share their love - client reviews

Word-of-mouth marketing is super effective and in today’s day and age consumers trust online reviews almost as much as they trust personal recommendations. This is why it’s in your best interests to gather and proudly display client reviews!

Unfortunately, many health & beauty business owners are borderline scared of the reviews sections, as it’s very easy to fall victim to fake ones. Fortunately, Booksy’s review process keeps such harassment away from your profile. Furthermore, our software automatically asks your clients for their opinion after the appointment is complete, so you don’t have to worry about doing so yourself. Finally, you can share your best reviews from Booksy on social media, boosting customer loyalty, building reputation and maintaining your community in the process. No artificial feelings, only love & honesty for that beauty biz!

❤️ Send them love letters - Message Blasts

One of the most popular and well-loved Booksy features is Message Blasts. Why is that? It’s simple - because email and SMS marketing (especially the latter) is extremely effective and keeping in touch with your clients is an absolute must in the industry, but doing all of that manually is exhausting. Who has the time to type to their customers by hand?

With Booksy’s Message Blasts you can choose a type of message you want to send (email, SMS, even a push notification within the app), choose a template (or write something yourself), customize it, filter your clients to create a precise target audience and launch your campaign. It’s just that simple!

❤️ Let them spread love - Gift Cards

Do you want to know what’s one of the most popular Valentine’s Day gift ideas? Gift cards to hair & beauty salons! It’s not surprising - a pampering experience where you end up feeling more relaxed and looking more beautiful is an obvious choice. What’s more, gift cards allow the recipients to choose precisely what treatment they want which greatly reduces the possibility of missing the mark with your gift idea.

From the business point of view, gift cards can be a really effective revenue generator - if you play your cards right. With Booksy’s Gift Cards feature you tickle all the boxes. You get an upfront income boost, the perfect way to promote bundled offers as well as limited offers, and a brilliant opportunity to both introduce new clients to your business and retain the love of the existing ones. On top of that, the entire process of creating, selling and keeping track of the gift card is fully automated and supported by software, so you don’t have to worry about losing control - Booksy makes sure that you get all the perks while avoiding all the challenges.

Does this sound like something your business would benefit from? Now you can book an appointment with one of our Liverpool consultants, Kate Rittenberg or Stacey Reynolds, to discuss all your needs and expectations and see whether Booksy is your match made in heaven. Valentine’s Day or not - we are head over heels for making our merchants successful and can’t wait for you to join our community! 💖