Profile Completeness: Establish Your Business on Booksy

Whether you’re a new Booksy provider, a long-time user, or somewhere in between—fully updating and completing your profile is a major step towards growing your business on our platform. That’s why we designed Profile Completeness. Every step will help you better showcase your work, establish your brand, and reach more clients.

For anyone unfamiliar with Profile Completeness, just think of it as a simple and effective way to make sure that your business succeeds on the Booksy Marketplace. Since tens of thousands of businesses use our software, we created Profile Completeness to reward the business owners who are willing to apply a little bit of extra effort and enjoy reaping the benefits.

To make sure that it’s easy to understand the steps it takes to achieve Profile Completeness, we grouped all of the actions into the five following levels: Novice, Apprentice, Associate, Master, and Influencer. Steps start off simple, such as adding a workplace photo. But they become more challenging, for example, collecting 250 5-star reviews.

When you complete all the steps for a level, you rise in rank. And that also means unlocking new opportunities and rewards for your business. In short, Profile Completeness will help you explore all that Booksy has to offer. Get started today and stay on the lookout for ebooks, marketing kits, new social post templates, and more while getting rewarded for your progress.

Continue reading this short guide or watch the video below to learn about earning the highest level of Profile Completeness. Find out more information in regards to the actions you need to take to unlock different rewards and access new opportunities for your business simply by making sure that you get the most out of using Booksy.

Select and Upload Quality Photos

When it comes to Profile Completeness, images are a key step in the process. Attracting the right kind of attention starts with high quality pictures. The photos on your profile are oftentimes the first thing that clients notice about your brand. 

During this part of the Profile Completeness process, our software will walk you through the steps to select and upload images by offering a number of helpful hints. And that’s because all of your images need to look fabulous. For additional help with images, here’s a few tips on selecting the best workspace, portfolio, and logo photos: 

• Use modern camera equipment or an up to date camera phone to ensure quality
• Upload multiple pictures so people can familiarize themselves with your space or work
• Use photos that accurately represent your business and your brand 
• Avoid using collages or animation, focus on simple, high quality images 
• Don’t rely on selfies, customers want the big picture
• Never repeat the exact same image 
• Make sure you never crop out your work or too much of your space
• Pasting text onto an image can take away from the picture 
• Keep the light behind or above you, instead of behind your client

Write a Business Description 

Another important step in the journey to Profile Completeness involves writing an engaging Business Description. A detailed Business Description shares some of the more important information about your work through a personal but informed voice—yours. 

Try to include details about your education and experience level. Describe your services and include information about your specializations and style. Make sure to discuss some of your unique selling points by telling online readers what makes your business different from others. And if you’re a staff manager, elaborate on the background of your team. 

Give clients a feel for the vibe your space gives off, while talking yourself up. Share information about the work you perform to make sure each client has a unique experience. And definitely take advantage of this opportunity to let people know if you’re the only professional in the area who offers a particular service or treatment.

Limit the description of your business to four or five strong sentences. And above all else, always proofread the written content to avoid embarrassing typos. Writing can be challenging. But remember that your Booksy profile description is a chance to spread the word about the skills and services that you’ve mastered.

Generate and Share Client Reviews 

When it comes to Reviews, some providers overlook this important step in the Profile Completeness process. Avoid making that mistake, since online reviews are more important to small business owners than ever before. And that’s especially true for beauty professionals, because Reviews help you get noticed, which can lead to more repeat business. 

Loyal clients use reviews to share their experiences about your work. With regards to Booksy Reviews, your clients get the opportunity to deliver 100% honest, real feedback that can be accessed by all of the potential customers who view your profile page via the Booksy Marketplace. And new customers rely on that feedback to choose a barber or stylist. 

Once you start receiving more Reviews, remember to publish your best Reviews onto Instagram or Facebook. Use the Social Post Creator to create customizable digital flyers to highlight your top Reviews and spread the word about your work. To earn more Reviews, take some of the following steps:

• Directly ask each customer to leave a review before they leave your chair
• Make sure to follow-up with each client who leaves feedback about your work
• Always maintain high customer service standards
• Apply the extra effort to make sure customers always feel comfortable 
• Never keep a client waiting after they’ve confirmed an appointment
• Communicate your no-show and cancellation policies up-front to reduce surprises
• Be clear about any price adjustments or changes to your hours

Engage your Community with Profile Completeness

Engaging your community of online viewers is another important part of Profile Completeness. If you haven’t taken steps to invite clients to schedule appointments through Booksy, now’s the time. Use the Book Now button or your unique Booksy Profile Link to make that process easier than ever. 

Add the Book Now button to your Instagram and Facebook to make sure online traffic can easily schedule an appointment in your chair. It also gives followers and potential new clients  an easy way to book. Another great idea is to share your profile link on your business website. 

Booksy providers with business Instagram accounts can also share their unique Booksy Profile Link in their Instagram stories. That means when you post your unique profile link into an Instagram story, clients are only one click away from booking their next appointment with you.

Expand your reach to all of the customers who regularly view your stories. Keep in mind that this online marketing tool lets you cater to online viewers who enjoy short and sweet messages, since you can only post videos that are up to 15 seconds in length, at a time.

Booksy Features and Profile Completeness

The following features are available within the Booksy software to any active provider. While taking the steps to achieve Profile Completeness, you will need to activate and begin using each one of these features, which are all designed to better establish your business on Booksy. 

With regards to marketing your business, remember to activate Boost. This premiere marketing tool can help grow your business by delivering new clients. For every new client that you earn via Boost, we collect a percentage from the first service of that new customer. After that, 100% of the profits goes straight to your business. 

No-Show Protection is another software tool that you will be prompted to activate during the Profile Completeness process. Use No-Show Protection to charge customers a percentage of a service upfront. Also use this tool to apply a cancellation fee in case of a no-show or last-minute cancellation. Eliminate cancellations and reduce no-shows in just a few simple clicks. 

It’s also important to take advantage of these three Booksy Marketing tools while following the Profile Completeness prompts. Set up Flash Sales, Happy Hours, or Last Minute Discounts to entice a customer to book on the spot. Get customers to take action and book on impulse by running a discount or deal for a short period of time or on an upcoming holiday.

For best results, combine the Marketing tools with Message Blasts. Implement a little bit of foresight and preparation to advertise your sales with a mass message to all of your clients in a few simple clicks. With Message Blasts, communicating with clients is easier than ever. And mastering Message Blasts is a big step in the Profile Completeness process.