Top 5 Online Marketing Tools to Attract and Engage Clients

The holidays are in full effect, which means a surge in business for most beauty and wellness professionals. Before your appointment book gets filled, take some time to fine tune your online marketing skills to make sure you’re ready for more customers than any other time of year. 

Online marketing skills are paramount for any business owner. Making sure to properly utilize a host of different available tools can make or break any independent stylist, barber, or nail tech. And the same is true for busy managers who have to run a salon, shop, or wellness team. 

Since clients are the backbone of every business and the very reason that Booksy providers get to perform a time honored trade, we offer a number of online marketing tools to help you reach customers with ease. Just remember to tap into these oftentimes underused resources. 

Take a few moments to learn how to use Booksy to keep customers in the loop. Quickly inform them about changes in your price menu or message them about schedule updates. Utilize these important features to put more customers into your chair or minimize cancellations, so your business can truly thrive during this potentially profitable period.

Send Message Blasts 

When it comes to using online marketing tools to communicate with clients, Message Blasts are one of the most effective tools for articulating information about your business. Most major businesses and corporations use this same online marketing method throughout the entire year. 

Use this online marketing tool to better promote your services and invite regular customers to book an extra appointment during this busy season. Let people know if you’re offering any sales and make absolutely sure that you inform people if your hours are going to change. 

Make use of Message Blasts in a number of other useful ways. For instance, it’s easy to access your unique link and send that to loyal clients via Message Blasts. Get them to pass your link onto their friends and family members—consider offering a discount on the next service for your regular. And send your link to people in your contact list, who’ve yet to book time in your chair.

Also make sure your business thrives by using Message Blasts to send a pleasant holiday message that lets clients know that you’re thinking about them, while reminding them about their upcoming appointments. Holiday messages will help make sure that clients feel more appreciated. And this seemingly small step can translate into more repeat business.

Start Using Boost

Out of all our online marketing tools, Boost is the feature that keeps getting rave reviews from our top providers. We created Boost to make sure Booksy users could earn more revenue by getting a literal boost in our search results. It’s designed to help businesses attract new customers, while enticing regulars to keep booking appointments. 

This online marketing feature is open to every Booksy business owner. Let us rank you higher in our search engine, so that your business can earn more exposure, because that added attention means more online traffic, which can easily translate into more bookings. 

Our data shows that the Booksy providers who generated the most revenue used Boost to double their number of returning clients who regularly book. To make things easy, there’s no upfront fee. Activating Boost means your subscription stays the same. But whenever we provide you with an additional client via Boost, we do charge a commission on that new client’s first visit. 

After that one-time charge, the income generated from a client brought to you via Boost is all yours. The commission we charge is a percentage of the new customer’s first appointment. But the most we charge is $100. Also know that the average client books at least 4 more times per year and tips 20%. So, a provider could make $550 or more annually, from each new client that Boost sends their way. 

Share Your Book Now Button or Booksy Profile Link

Social media has quickly become one of the most important online marketing tools, especially for beauty and wellness professionals. To help Booksy providers advertise their work to potential clients, it’s easy to create a Book Now Button that lets clients gain access to your profile. 

The Book Now Button can be published on Instagram or Facebook. So, the next time that an Instagram follower or Facebook user finds you on social media, this becomes an opportunity to turn that online user into a loyal customer who regularly books your services. 

Use this online marketing tool to encourage social media users and online traffic to view your schedule and then make their own appointment. And if you’re already familiar with this online marketing tool, know that Instagram users can now share their unique Booksy Profile Link in their Instagram stories—for the first time. 

By publishing your unique profile link into an Instagram story, it’s possible to better engage your clientele. Get ready to expand your reach to anyone and everyone who views your stories. Keep in mind that this online marketing tool lets you cater to online viewers who prefer short and sweet messages, since you can only post videos that are up to 15 seconds in length, at a time.

More Online Marketing Tools 

To best serve our clientele, we offer a number of online marketing tools. These features can help drive demand for your services. With a few easy steps, you’ll be able to create, advertise, and promote a quick and easy sale or discount. And that easy step will make sure clients are booking appointments at your shop or salon.

Within the Marketing Tools section, it’s easy to set up Flash Sales, Happy Hours, or Last Minute Discounts. These three Marketing Tools are all designed to encourage clients to impulsively book appointments on the spot. And that’s important because customers are much more likely to take action if there’s a deal running for a short period of time. 

Giving clients a quick incentive to act fast and book an appointment on the spot also helps you better manage your appointments. Use this strategy if you have a no-show or cancellation. Or, take advantage of the holidays by setting up a Last Minute Discount for Black Friday, so your clients book your services instead seeking out another business that offers seasonal discounts. 

Remember to combine these online marketing tools with our other features. Implement a little bit of foresight and preparation by sending Message Blasts to advertise your sales. And mention any promotions on your Instagram account, while sharing your Book Now Button. 

Optimize Your Booksy Profile 

Despite mastering many of our online marketing tools, it’s still necessary to spend a little bit of time optimizing your Booksy profile page. Our pages are designed to serve as your business card and chief scheduling resource. So, make sure it does the best job of spreading the word about your skills. And highlight the services that you’ve mastered. 

After adding your business name, address, hours, and services—double check that information. Review it thoroughly for punctuation errors and misspellings. Ensure that your service list is completely up to date. Avoid listing inaccurately priced services, which can cause a bad customer experience. And make sure your profile reflects any changes to services or packages.

Write a detailed paragraph about your shop and feel free to update that information over time. Offer colorful details about your workplace and provide any information about your efforts to make sure clients have unique experiences. Also go into detail about your specialites.

Most importantly, make sure your profile has high quality workplace photos and portfolio pictures. Spend some time improving the quality of your pictures to make sure you publish images that will always get the right kind of attention. Consider spending time learning more about angles, backgrounds, and lighting to showcase your best possible work.