When it comes to booking more clients for your business, nothing says more about your business than the customer reviews on your profile. Many times, it’s the first place people check, even before looking over your prices.
In fact, as many as 90% of potential customers were affected by a business’s positive online reviews, and 86% were impacted by negative online reviews.
In short, your business needs more reviews—but how do you go about getting more? Below, you can find our six simple tips for increasing the number of reviews your business gets.
- Wow Your Clients
First and foremost, you want to provide your clients with such an impactful experience that they’re eager to sing your praises to anyone who will listen. Treat everyone like your top customer and cater to their individual needs as much as possible.
The better you make them look, the better they’ll make you look. It’s that easy!
- Remind Your Clients—and Your Staff—About the Value of Reviews
Make sure your clients know that you want to know both how their appointment went and if you could do anything better next time. Drive home how important their genuine feedback can mean to your success in the community and in the industry overall.
More importantly, remind your staff to routinely ask clients to leave reviews, particularly the ones who seem overjoyed at the experience. Since they have an established rapport and closeness with clients, they can be more successful in persuading someone to leave a review.
An average 5-star rating lets Chicagoland clients know they can trust AlexanderDaBarber
- Make Clients Want to Leave Reviews and Employees Want to Get Reviews
Implementing a simple system of rewards helps motivate employees to ask clients for reviews and clients to leave reviews. Maybe this comes in the form of offering a discount on their next visit, a free hot towel shave, or a wash and blow dry—whatever little perk you can afford can go a long way with your clients.
Try to create some sense of urgency in your staff as well. Maybe it’s a monthly competition and whoever gets the most reviews gets an extra paid day-off or a $50 bonus. You know your staff best. Figure out what would motivate them to pick up the pace and put on that extra little bit of charm with each client.
- Share Your Best Work on Social and Link to Your Best Reviews
Post pictures of your best work on your social media accounts along with a caption featuring a snippet of a favorable review. Link back to the review and inform your other followers that if they want a featured shoutout, all they have to do is leave a review of their experience along with pictures of their finished look on their account and tag your business.
Sharing positive reviews lets new clients know you already make your existing clients look and feel great
Sharing reviews is even easier with Booksy, which enables you to share a review of your services from Booksy directly onto your social media accounts.*
*This function is currently only available on the Android version of the Booksy app.
- Put Signs in Common Spaces Reminding Clients to Leave Reviews
On the front door of your business, at the cash register, at any such commonly used and seen area in your business, post some kind of sign reminding clients to leave a review of their experience at your business.
To give your clients an extra nudge, you could even include some incentive on the signs, like “For 15% Off Your Next Visit, Let Us Know How We Did!”
- Remind Clients to Leave Reviews After Their Appointments
For clients, it’s very easy to forget to praise the professionals who polished their appearance or helped ease their achy backs with a soothing massage. Don’t let that be the case.
With Booksy’s business management tools, you don’t have to worry about it. We send automatic email reminders and push notifications encouraging the clients who booked with you on Booksy to leave a review.
This way, you don’t have to invest more time into following up with each and every client after their appointment. With Booksy, you can spend that time seeing more clients.
Clients who self book with Booksy receive automatic review requests after finishing their appointments
By following these six simple steps, you’ll be on the path to increasing the number of positive reviews for your business and improving your online reputation.