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A guide to SMS marketing in the beauty industry

A guide to SMS marketing in the beauty industry

Business tips,
Booksy Tips,
Father’s Day gift ideas for dads that think they already have everything

Father’s Day gift ideas for dads that think they already have everything

We all agree that coming up with a gift idea for your father ( biological, adoptive, figurative – they’re all like it!) isn’t an easy task. Most dads, although very happy to be appreciated, simply cannot make their mind about what they’d like to receive. If you already gave your father everything there is that […]
Covid-19,
Make your post-lockdown health & beauty appointment easier with these 7 mask-wearing tips!

Make your post-lockdown health & beauty appointment easier with these 7 mask-wearing tips!

A glorious 10cm root regrowth + bushy brows combo was the coolest look of the year, thank you lockdown! But, as our favourite health & beauty havens have now reopened, we’re sure you’ve had a fair share of appointments already to get you feeling back to your best self. Before you make your way back […]
Business tips,
Best Father’s Day Marketing Ideas

Best Father’s Day Marketing Ideas

As Father’s Day is closing in, many of your clients start seeking ways to honour their dearest papas. Let’s be real for a moment – fathers are infamous for being difficult to cater to when it comes to gift-giving. If you were to simply ask what would bring them joy, they would probably go with […]
Business tips,
Mental health in the beauty industry

Mental health in the beauty industry

The statistics don’t lie. According to the Mental Health Foundation UK, in Great Britain alone one in fifteen people have attempted suicide at some point in their lives. Depression is truly the lifestyle disease of the 21st century. Due to the scale of the problem, we are becoming more conscious of its effects- and as […]
Team Booksy,
Celebrating Pride Month with our employees, ambassadors & clients

Celebrating Pride Month with our employees, ambassadors & clients

Celebrating Pride Month Here at Booksy, we celebrate diversity and inclusiveness every day. But this month is very special – we celebrate Pride Month with our amazing community of clients, health and wellbeing professionals and even those behind the scenes at Booksy all June long! Team Experiences As we kick off Pride month, it’s a […]
Ambassadors, Business tips,
The post-COVID challenges and opportunities in the aesthetic industry

The post-COVID challenges and opportunities in the aesthetic industry

We invited Rebecca Francis, owner of Eastbourne and London’s Harley Street Francis Clinic, to discuss the state of the aesthetic industry after the COVID lockdowns. How can you succeed in such a competitive industry? Is there a way to make your brand grow despite the difficulties? What are the current trends and how can you […]
Business tips,
A guide to SMS marketing in the beauty industry

A guide to SMS marketing in the beauty industry

Are you using text messages to reach your clients? If you don’t – explain yourself immediately, young lady or sir! On a more serious note – some business owners are afraid of using this channel to promote their services, as they think it seems too pushy and “salesy”. However, if done right, SMS marketing is […]
Business tips,
How to encourage clients to leave reviews

How to encourage clients to leave reviews

The Internet is an amazing source of information. Thanks to Uncle Google, one can easily find a beauty salon that meets their expectations concerning location, prices or range of services. However, there is one more piece of information available in the depths of the World Wide Web that may affect your potential client’s final decision […]
Business tips,
5 ways coronavirus is changing the beauty industry

5 ways coronavirus is changing the beauty industry

During the coronavirus outbreak, we found ourselves forced to change some of our habits, especially the way we behave outside of our homes. It’s a fact that the outbreak brought social, cultural and economical changes which continue to affect the way we interact with one another, spend our free time, shop or prioritise our needs. […]
Business tips,
How to raise prices at your salon without losing clients

How to raise prices at your salon without losing clients

Raising the prices of your services is a difficult topic. On one hand, beauty professionals tend to encourage one another to do so, arguing that you should always charge your worth (which is true!). On the other – many salon owners and solo specialists are afraid of losing their customers, as they are aware that […]
Business tips,
Writing a business plan for a beauty salon

Writing a business plan for a beauty salon

A well-written business plan can be a great roadmap for your salon – thoughtful planning and analysis help you make sure that you are building your business on solid foundations. Whether you’re just launching or have been running for quite some time – it’s never too late to create this kind of guide. And even […]
Business tips,
Conversation tips & tricks for hair salon staff

Conversation tips & tricks for hair salon staff

Let’s face it – it is easy to initiate in small-talk, but to lead a wholesome conversation is an art. Hairstylists are expected to possess the gift of ease in conversation, as they constantly work with numerous clients who come to the salon to look great and relax. Most people consider visiting their favourite salon […]

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