6 Tips to Increase Your Bookings this Valentine’s Day

Love is in the air, the roses are in full bloom, the heart-shaped chocolates everywhere – Valentine’s Day is almost here! This special day can be one of the most profitable times of the year for businesses in the beauty, grooming, and wellness industries because everyone wants to look their best – whether they’re celebrating with loved ones or friends. Is your business ready to reap the benefits?

 If you don’t have a plan in place, don’t worry, Booksy’s here to help. We’re breaking down 6 tips to help you increase bookings while showing your clients some love.

 1. Turn on Boost and catch the eye of new clients

 Around Valentine’s day, potential clients are often on the hunt for new services that can help them look their best. 

 They may be seeking a special service for themselves, or they could be after the perfect gift for their loved one. Either way, Boost helps you attract these potential clients by increasing your visibility on the Booksy client app and on the Booksy website.

FILL YOUR CALENDAR WITH BOOST

2. Offer a promotion to show your clients some love

 Boost also gives you access to 3 different types of promotional tools. Take advantage of these promotions to give your clients a little extra motivation to book before Valentine’s Day. 

 Use Flash Sales to encourage clients to book for the week leading up to Valentine’s Day. Then turn on Last Minute Discounts a few days before Valentine’s Day to attract anyone who might need a last minute makeover or to help fill any cancellations. 

 When you offer a promotion, you’ll also be featured in a special gallery in the client app – which gives your business an extra spotlight!

 3. Create Valentine’s themed images with the Social Post Creator

 Use the Valentine’s Day themed templates in the Social Post Creator to inform clients of special hours, fill appointments before Valentine’s Day or advertise a Valentine’s special.

 You can choose from the available Valentine’s Day backgrounds or upload your own images to showcase your Valentine’s Day style. Then write your own text or use one of the Valentine’s themed text template. With those few easy steps you’ll now have a unique image to share across your social media. 

4. Spread the love with eGift Cards 

 eGift Cards are always a great way to increase bookings and attract new clients, but they are especially effective around Valentine’s Day. Everyone is on the hunt for the perfect gift, and pampering their loved one with an eGift Card to your business could be just what they want. 

Set up a special Valentine’s eGift card on Booksy Web, so clients can spread their love for your business. Don’t forget to promote your eGift Cards by putting up signs in your shop, sending a Message Blast and mentioning it when clients are in your chair. 

Want to know more about e-gift cards? Check out this blog post and our handy how-to videos here!

 5. Let clients know you’re thinking of them

 Use Message Blasts to advertise any promotions (like Flash Sales), to promote special Valentine’s services such as a Couples Massage or to remind clients to book. 

 With Message Blasts, you can send emails, texts, or push notifications to any of your existing clients. You can use a variety of ready-made templates, or you can customise the templates to create your own message.

6. Update your Portfolio to Inspire Clients

 Clients want to look their best before Valentine’s Day, so give them some inspiration by updating  your Portfolio.

 Clients are 3x more likely to book with businesses that have portfolio pictures, so use this space to showcase your best work, the latest trends, or any Valentine’s specific styles. Upload photos with Valentine’s themed colors or feature styles that will help clients look and feel their best.