We know that creating original content for your clients can be tricky at the simplest of times, so we understand if you’re worried about what to post whilst you’re temporarily closed. Check our tips and inspiration below from the Booksy community around the world to keep your clients engaged and still with you for when you’re ready to re-open.
Post Tips and Tutorials
Upload quick tip videos, use IGTV to host tutorials or even use Live Steam on Instagram and Facebook to show your clients how they can style their hair or do their nails whilst at home. Post polls on your Instagram Stories and Facebook Page to see what people want to see the most. Great examples below from Alice MC Nails, using IGTV to show her clients how to remove their gel nails and Parlour Makeup Studio giving a step-by-step makeup look.
Encourage Purchase Of Products
Encourage your clients to support your business whilst closed by buying your products which they can use at home. If you can deliver safely and in line with government guidelines, try offering free collection and home delivery options which may increase sales. See how the Booksy UK community are doing this below.
Set Up Packages
Let customers buy a package of services or sessions with you. Selling packages is another way to generate upfront revenue even if your business is closed. Clients can purchase a package now and then redeem the services at a later date when your shop reopens. Great example below from Dickies Barber Studio offering haircut bundle packages with discounts applied.
Re-use content wisely throwing back to the good times. This can start a conversation to get clients engaged. See how the Booksy community are doing this below.
Post Quotes and Memes Related To Your Business
Create a positive vibe for your channel and provide the content everyone needs right now. Posting quotes and memes to do with your business can get clients commenting and sharing.