Do you want to gain more clients? Maybe you would like to boost your brand awareness? Or perhaps you are hoping to improve customer loyalty? A good salon marketing strategy can help you achieve all of these goals – and more. But in a world full of competition, there is no room for cookie-cutter solutions. Trying to achieve your goal without fitting the means to your personal situation rarely works in practice. This is why you need your own marketing plan.
This guidebook is packed with practical knowledge on preparing your own salon marketing plan. It is dedicated to salon owners and managers, as well as solo hair & beauty specialists. It leads you step-by-step through each point of the plan, helping to assess your advantages and clarify your aims.
