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Virtue Locs
1865 Old Hudson Road, Ste B1, St Paul, 55119

Services


    Popular Services

    • Wash, retwist, Style (Simple)

      Simple go-to styles are quick, easy, yet stylish!
      Wash, retwist, Style (Simple) portfolio
      $100.00
      1h 15min
    • Wash & retwist

      Freshen up your locs with a clean and sleek retwist! washes are complementary when combined with a service.
      Wash & retwist portfolio
      $85.00
      45min
    • Wash, retwist, two strand twist, ropes, plats

      With two- strands, you can get as many styles of of them as you want! They last long and when you take them down, the wavy look, is your second style! While having your two strand in, you can try out many styles that are 🔥🔥 with them!
      Wash, retwist, two strand twist, ropes, plats portfolioWash, retwist, two strand twist, ropes, plats portfolioWash, retwist, two strand twist, ropes, plats portfolioWash, retwist, two strand twist, ropes, plats portfolio
      $140.00+
      1h 30min

  • Other Services

    • Consult

      $20.00
      15min
    • Hair wash Only

      For all hair types! Relax and get your hair thoroughly washed. You may kick your feet up using our foot rest, include a steam treatment as you rest in our shampoo room, theme music, and lighting options available.
      $20.00
      10min
      Option 1
      $15.00
      20min
      Steam Treatment
    • Starter Locs (Consult recommended)

      Starter Locs (Consult recommended) portfolio
      $160.00+
      1h 30min
    • Wash & retwist

      Freshen up your locs with a clean and sleek retwist! washes are complementary when combined with a service.
      Wash & retwist portfolio
      $85.00
      45min
    • Wash, retwist, Style (Simple)

      Simple go-to styles are quick, easy, yet stylish!
      Wash, retwist, Style (Simple) portfolio
      $100.00
      1h 15min
    • Wash, retwist, Style (Advanced)

      Advanced styles has a large range! You can have it as an Updue, down due, really the options are limitless! Price varies based on style of choice.
      Wash, retwist, Style (Advanced) portfolio
      $115.00+
      1h 30min
    • Wash, retwist, two strand twist, ropes, plats

      With two- strands, you can get as many styles of of them as you want! They last long and when you take them down, the wavy look, is your second style! While having your two strand in, you can try out many styles that are 🔥🔥 with them!
      Wash, retwist, two strand twist, ropes, plats portfolioWash, retwist, two strand twist, ropes, plats portfolioWash, retwist, two strand twist, ropes, plats portfolioWash, retwist, two strand twist, ropes, plats portfolio
      $140.00+
      1h 30min
    • Detox, wash, retwist, Style (simple)

      Detox, wash, retwist, Style (simple) portfolio
      $170.00+
      2h
    • Loc extensions ( consult & deposit required)

      Loc extensions ( consult & deposit required) portfolioLoc extensions ( consult & deposit required) portfolioLoc extensions ( consult & deposit required) portfolio
      $800.00+
      6h
    • Loc repair, Wash, Retwist, Style

      $125.00+
      2h
      Wash, retwist, Style (Advanced)
      Loc repair $10 per loc (Consult recommended)
    • Detox only

      Detox only portfolio
      $70.00
      30min
    • Style only

      $45.00+
      30min
    • Style only - advanced

      $80.00+
      1h
    • Loc repair $10 per loc (Consult recommended)

      $10.00+
      30min

Amenities

  • Parking space

  • Wi-Fi

  • Child-friendly

Reviews

Booksy guarantees that reviews with the "Verified Booksy user" tag have been added by registered Booksy users who have had an appointment with the provider. A registered Booksy user has the opportunity to add a review only after the service has been provided to them.
5.0/5
Based on 236 reviews
  • 5
    232
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Wash, retwist, Style (Simple)
by Jamie Allen
She gained two new clients 4L
Wash, retwist, Style (Simple)
by Jamie Allen
loved it great customer service!
Wash, retwist, Style (Advanced)
by Jamie Allen
We are very pleased with our service and styles. My son loved his hair thank you Jamie! 💕
Wash, retwist, two strand twist, ropes, plats
by Salena, Carmen, Jess, or Zoe
I enjoy the hair style
Wash, retwist, Style (Simple)
by Jamie Allen
Amazing
Starter Locs (Consult recommended)
by Jamie Allen
✨ Virtuous Locks with Jamie Allen – A Transformative Experience ✨ Starting my lock journey with Jamie Allen at Virtuous Locks has been peaceful, inte...ntional, and freeing. From the moment I stepped into her space, I felt wrapped in calm energy — the kind of atmosphere that lets you breathe deeper, slow down, and truly embrace the transformation you’re stepping into. Jamie’s spirit is warm, grounding, and patient. She guided me through every step with care, making the entire experience feel sacred, personal, and aligned with the space I’m in right now. This journey is more than just starting locs — it’s a release, a renewal, and a commitment to growth — and Jamie honors that beautifully. I left feeling lighter, centered, and excited for what’s ahead. If you’re looking for someone who combines skill, intention, and peaceful energy, Virtuous Locks is exactly where you want to begin your journey. Highly recommended. 💛✨ Show more
Starter Locs (Consult recommended)
by Jamie Allen
I got starter locs. The service was good and professional. I like how the locs came out.
Wash, retwist, Style (Simple)
by Jamie Allen
Hi this was my second booking with Jamie, I pick the simple styles for both visits and she did a great job on my hair. Jamie seems like a nice woman, ...the shop has good vibes and the ladies that work alongside her are very nice as well. I rated Jamie 3 stars today due to my first visit with her I was scheduled at 11am I was on time and when I arrived she had another client in her chair. I’m not sure if she double booked or if the client was late so that made my appointment get pushed back to a later start a little over 30 min. Jamie didn’t apologize for my wait that day but once she started on my hair she was quick and fast and my hair was nice. My second appt on 11/6 I was scheduled at 9:45 am and I was on time and once I got to the shop she was not there yet she did text me around 9:42am to alert me that she was 10 mins behind which turned out to be about 15 min behind. Jamie did apologize for my wait this day and started on my hair right away. I was about 30 min behind schedule as well on this day my appt should have be done by 11:00 I was done at 11:30. So the timing was the late starts is my only issue I’m driving 30 min away and still have to wait once I’m there and on time is tight for me other than that she does a good job on my locs. Show more
Replied: Nov 10, 2025
Virtue Locs
Hi KoKo, I’m glad you liked your hair & the vibes of the shop. Just wanted to let you know that I don’t double book. I am a stylist that allows a 15 minute grace period in the event that a client is running behind as I understand that sometimes it's just out of a person's control. This can cause me to run a bit behind if/when a person does use it. I apologize that this has been your experience. It is always my goal to be punctual. I would like to keep you as a client and provide you with great service. Respecting your time is goal! In the hair industry, running behind can and does happen periodically as we sometimes cannot predict the condition of a persons hair, how many locs they have, or if anyone will be running behind. So please keep this in mind when making plans right after a beauty service. Nonetheless, I will do my best to prevent said issues in the future and I apologize for you being effected by me running behind.
Wash, retwist, Style (Simple)
by Jamie Allen
Everything went well. I tried to book with my stylist online; but she didn’t have any availability on that particular day. When we got there my grands...on was able to have his hair done by her. He was very happy with her. Show more
Wash, retwist, two strand twist, ropes, plats
by Jamie Allen
Jamie is amazing every single time. Efficient but quick with such a kind personality. 10/5 stars if I could!
Wash, retwist, Style (Simple)
by Jamie Allen
Perfect
Detox, wash, retwist, Style (simple)
by Jamie Allen
I scheduled this appointment for my mom who was a first time customer and she loved everything about the service and results. She will be returning....
Starter Locs (Consult recommended)
by Jamie Allen
I Loved it wen I walked in the atmosphere and Spirit wuz so Serene. "THANK YOU JAMIE FOR DOING AN AMAZING JOB WITH MY HAIR ". You can tell as a hairdr...esser you put LOVE into it.💪😁😘💯 Am looking forward to my journey with you taking care of my first ever Locs. Thanx again and you and all the wonderful ladies @Virtue Locs💜❤️💙It wuz a great experience. Show more
Replied: Oct 11, 2025
Virtue Locs
Hi Tina! Thank you so much for your awesome review! It was my pleasure meeting you and starting your locs 🙂🙌🏾💜 looking forward to being a part of your loc journey!
Wash, retwist, Style (Simple)
by Jamie Allen
Love my stylist she did a great job
Wash, retwist, Style (Advanced)
by Jamie Allen
Great service!
Wash, retwist, two strand twist, ropes, plats
by Salena, Carmen, Jess, or Zoe
Snapped long story short
Wash & retwist
by Jamie Allen
Was NOT satisfied with the service or the hairstyle
Replied: Oct 1, 2025
Virtue Locs
My goal is to always provide a 5 star service. You seemed very friendly and thankful throughout your service and afterwards. We laughed, talked and you never showed signs of dissatisfaction. This was your first visit and I offered to repair your locs due to the damages that were present. You declined. I could only do so much with hair in such condition if you refuse to have it repaired. I wish you would have spoke to me during your appointment if there was an issue. Best wishes on your loc journey.
Detox, wash, retwist, Style (simple) Hair wash Only
by Jamie Allen
Great work as usual, I like the church vibe that was going on that day.
Replied: Oct 1, 2025
Virtue Locs
We had church that day!
Wash, retwist, Style (Simple)
by Jamie Allen
100/10 experience every time!!
Replied: Oct 1, 2025
Virtue Locs
🙌🏾🙌🏾
Wash, retwist, Style (Simple)
by Jamie Allen
I love my hair nobody has touched my hair since I had Locs n since I had my brothers Locs I appreciate u 💪🏾💯🤩
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