Business tips

4 ways to effectively communicate with salon clients


Salon and spa managers are aware that regular and planned out contact with their clients is essential to maintaining excellent service records and creating new groups of loyal customers. Unfortunately, however, the lack of time, as well as the ever-growing amount of responsibilities, often makes contact with clients more neglected, which is a costly mistake. Customer relations can be easily restored, and not only does this lessen time spent but also improves customer service and increases revenue for the business.

Easy access to data

Email addresses and telephone numbers of the clients should be at hand and used at all times. However, it may not be possible if the salon has a poorly organized database that is hard to access. From the first visit, the customer’s contact information should be gathered and entered into the salon’s management software suite. Only quick access to a client’s information will guarantee adequate customer service and communication for future visits. An electronic database with the clients’ contact details is the primary and most vital step in planning and organizing a professional form of communication with the clientele.

Automatic reminders for scheduled appointments

Appointment reminders assist in reducing the number of forgotten scheduled appointments by up to 70%. Due to this, contact with clients the day before their appointments becomes standard for the beauty industry. Unfortunately, in many parlours, these messages are often sent manually. Receptionists, nail techs, as well as managers, spend much of their time trying to contact clients via phone or text messaging one after another, but such forms of communication with clients are oftentimes ineffective and costly for the business. This unproductive and costly means of communication wastes valuable time that employees could spend on more important tasks at hand. Professional salon management systems allow hair and nail salons and beauty parlors to conveniently stay in contact with their clients through automatic appointment reminders.

Quick and direct text messaging

Nearly 100% of all messages sent via telephone are read by the receiver, which clearly shows that text messaging is one of the more prominent and effective means of communication. Text messages not only work as appointment reminders, but also should be utilized to improve relations with clientele through sending birthday and holiday wishes, and messages of appreciation for visits. Messaging is also highly beneficial for promotional campaigns, allowing businesses to offer their clients discounts or exclusive monthly offers. Though text messaging is a convenient and friendly means of communication, it should not be used excessively. Otherwise, the client's inbox may be flooded with less important texts. The solution for this is an advanced hair & beauty salon software suite, which not only stores a client’s date of birth but allows the user to record the client’s history of visits as well as their preferences regarding treatments and purchased cosmetics. This information allows for more customized offers, which the receiver will gladly take advantage of.

Well-adapted emailing

Messages sent via email remain a highly effective form of communication for clients, especially since nearly 50% of emails are read on telephones, allowing data to quickly and more effectively reach clients. Unlike text messaging, such information can be presented in a more detail-oriented fashion and embellished in an attractive design. This is a chance to introduce clients to current special offers, as well as advertise new treatments, updates on the blog or even upcoming contests. There are various possibilities with emailing. Most importantly, to offer clients information that will motivate them to take advantage of the salon’s many services. The distribution of collected data should, by all means, be automatized and such programs of mass data distribution are made available in salons. The advantage of such automatic systems for businesses is that they not only collect customer information but also gather their purchase and salon visit history, which allows the business to create notifications made specifically for that client.

Don’t forget about your clients

There are many natural opportunities for contact with the customers. The thing is to maintain permanent relations, remind them of your services and motivate them to return. A strong and positive relationship with your clients proves that your business cares for them and values the quality of their experience. These days, not having time is no excuse. Modern salon and spa software solutions can almost entirely replace manual effort. Try Booksy - state-of-the-art management software designed specifically for hair and nail salons and beauty parlours.

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