How to write your own beauty salon mission statement

What exactly is a mission statement and why would you even bother writing it down? It is a short declaration of your business’s values, goals and visions. It describes what kind of services you provide, who you are targeting and what competitive advantage you have. However, it is not a rigid business statement, but rather the owner’s idea and intent for the organisation they run. Writing down your salon mission statement helps you direct your business onto the right path - basically, it is your little guideline that reminds you of your aims and ideals. It should represent your brand and reflect your individual approach. A well-written beauty salon statement will help you stay persistent and follow your principles.

Basic guidelines for writing a salon mission statement

Begin with a little analysis. Sit down, take a piece of paper and a pen and ask yourself:

Why do I do what I do? Why am I a beauty salon owner? What made me start my own business?
Who are my customers? What are their priorities when they come to my salon? What do they like and dislike about my business? What kind of relationships do I want to maintain with them?
What image do I want to convey? What is my branding? How do I present my business in social media?
How does my business differ from others in the industry? What are my business advantages? Are my prices competitive?
What is the level of services quality I provide? Are they top-notch or am I making some compromises in the name of lowering prices?
What is my relationship with my employees? Am I a good leader for them? What kind of a team leader do I want to be?
How do I use my capital? Do I invest in products, supplies, technology, marketing? What are my spending priorities?

When you are done with the study, you can start turning the answers into a full statement. It should not be too long - three to four sentences will be enough. Avoid being too general - most salons declare that they want to “provide the highest quality services to their customers”. It does not say anything - it may apply to almost every beauty salon out there. Let your salon’s personality shine through these few sentences. Everyone can write down a mission statement that sounds good. The art lies in creating a statement that is both nicely written, unique for your salon and actually coinciding with the values you represent every day. Furthermore, be realistic with your mission statement - do not lie to yourself by writing that your only principle is the highest quality no matter the cost, if you are more about offering competitive prices. Your mission statement will not help you if it is more about the salon you want to run instead of a salon you actually run. I’m not saying you should not shoot for the best and try to accomplish your true salon wishes. It is quite the opposite - writing down your mission statement is the perfect opportunity to realise your true business desires and principles. But take under the consideration your state of development, outgoings, business environment and reputation, finding the perfect middle ground between your reality and your aspirations. Check out the statistics - they will give you a wider view of the state of your business. Use your Booksy system to generate detailed financial reports, customer rebooking rate, work time analysis and so on. Budget awareness is very important when you are defining your priorities.

Beauty salon mission statement samples

It is always easier to create your own statement after being inspired by other sources! Here are a few great hair stylists, nail artists, barbers, cosmetologists, aestheticians and spa mission statement examples that will definitely help you get the idea. We want to deliver the quality that is unbeatable in this area. Our principle is to focus on the constant training of our employees, so they are always up to date with the newest trends and techniques. We want to be known for being the ultimate professionals. We believe in strong management and continuous self-development. Our salon prioritises the customer experience. We want our clients to experience the most comfortable and friendly atmosphere out there. We want to be known for our exceptional dedication to our guests’ well being. Customers’ satisfaction is our ultimate goal. Our salon values individual approaches and personalised experiences. Our main goal is to give every client the exact treatment they want to have. We favour originality and individuality and therefore, we will go above and beyond the call of duty to deliver the most accurate effect possible. We want our customers to be able to fully express themselves with their new look.

Define your uniqueness

Finding the so-called business point of difference is never an easy task. You have to be very honest with yourself, analyse many different factors and learn to focus on a given goal. Writing down your beauty salon mission statement may be a very important moment in your business’s development process, so treat it seriously. It is necessary that you check out your statistics first, as they condition many business decisions. Get yourself a Booksy system today and start collecting detailed data on your salon’s improvement, so that no mission statement will be too exaggerated for you!