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D.A.M Beauty
379 Bancroft Ave San Leandro, San Leandro, 94577

D.A.M Beauty

379 Bancroft Ave San Leandro, San Leandro, 94577
★ 5.0 (88 reviews)
Booksy Recommended
Entrepreneur

Services

    Popular Services

    • D.A.M SIgnature Silk Press

      $75.00+
      1h 30min
      Youth Silk Press (10-18 yrs)
      $90.00+
      1h 30min
      Silk Press

    • Trim

      "Keep your length, lose the damage. This precision service targets only the split and dry ends (less than 1/2 inch) to maintain the health and 'swing' of your hair without sacrificing your hard-earned inches."
      $25.00
      30min

    • D.A.M Signature Flat Iron

      $65.00+
      1h 30min
      Youth Flat Iron (10-18 yrs)
      $80.00+
      1h 30min
      Flat Iron

  • Other Services

    • Consultation

      $20.00
      20min

    • Lightening hair with bleach

      $100.00
      30min

  • Shampoo

    1 service

    • Shampoo/Conditioner

      $40.00
      15min

  • Conditioning Treatments

    3 services

    • Deep Conditioning

      Restore your hair's natural vitality with our intensive Deep Conditioning Treatment. This service goes beyond standard conditioning to deliver concentrated moisture and nutrients deep into the hair shaft, repairing damage from heat, styling, and environmental stressors.  **Service Includes:** * **Intense Hydration:** Application of a professional-grade, nutrient-rich mask to replenish moisture and improve elasticity. * **Structural Repair:** Formulas designed to mend broken links in the hair fiber, reducing frizz and breakage. * **Enhanced Shine:** Seals the hair cuticle to reflect light better, leaving your hair with a luminous, salon-quality sheen. * **Manageability:** Eases the detangling process and provides a smoother foundation for any follow-up styling.
      $30.00
      20min

    • Hot oil

      $25.00
      20min

    • Strengthening Protein Treatment

      $35.00
      30min

  • Relaxer

    4 services

    • Virgin Relaxer

      $150.00
      2h 15min

    • Relaxer (retouch)

      $105.00
      2h

    • Hair Line touch up/ Nape retouch

      "Keep your style crisp and polished. This targeted treatment focuses exclusively on the hairline and nape, smoothing out new growth and stubborn 'baby hairs' for a seamless, flat-laying finish that complements your look."
      $30.00
      20min

    • Texturizer

      $80.00+
      30min

  • Extensions

    7 services

    • D.A.M Luxury Bundles + Natural Leave-out Install

      $500.00
      4h 30min

    • D.A.M Leave out Weave Installation

      Achieve the ultimate natural blend with our signature Leave Out Weave. This technique is perfect for clients who want maximum styling versatility and a realistic scalp appearance by incorporating a portion of their natural hair.  **Service Includes:** * **The Foundation:** Cleansing shampoo, moisturizing condition, and a precise braid-down designed for a flat, seamless finish. * **The Install:** Secure sew-in of bundles with a strategic leave-out area (middle, side, or perimeter) to cover tracks and blend perfectly. * **The Blend:** Expert silk press or molding of your natural leave-out to match the texture and flow of the extensions. * **The Finish:** Styled to perfection with a professional flat iron or curls.
      $250.00
      3h 30min

    • D.A.M Full Sew-in Installation (hand sewn closure)

      $275.00
      3h

    • D.A.M Closure Sew-In

      $300.00+
      4h 30min

    • D.A.M Quick Weave

      **All-Inclusive Signature Quick Weave** Experience a fast, protective, and high-glam transformation. Our signature Quick Weave service is designed to prioritize your natural hair’s health while providing a seamless, flat, and stylish install.  **Service Includes:** * **The Preparation:** A refreshing shampoo and moisturizing condition followed by a flat, secure braid-down. * **Maximum Protection:** Application of a protective cap and specialized scalp serum to safeguard your natural hair and edges from bonding glue. * **The Install:** Precise bonding of 2–3 bundles for a full, natural look. * **The Styling:** Completed with a professional flat iron finish or classic bouncy curls. * **Maintenance Note:**  Quick weaves typically last **2–4 weeks** with proper care, such as wrapping the hair at night with a silk or satin scarf. * **Hair Quality:** bring high-quality human hair bundles for the best results when using heat tools like flat irons.
      $200.00
      3h

    • Weave takedown

      Ensure your natural hair remains healthy and protected with a professional removal service. I provide a careful, damage-free takedown to preserve your edges and hair length. **Service Includes:** * **Safe Removal:** Careful cutting of threads and removal of the closure and bundles. * **Detailed Detangle:** Thoroughly removing any shed hair or knots from the braid-down. * **Full Refresh:** Complete shampoo and deep conditioning treatment. * **Blow Dry:** A gentle blow-dry to prep your hair for its next style. **⚠️ POLICY:** **I only provide takedown services for weaves that I personally installed.** This ensures I am familiar with the thread placement and braid pattern to guarantee a safe removal process.
      $90.00+
      1h 15min

    • D.A.M Sew-In Weave Maintenance

      $125.00
      3h 15min

  • Microlink

    3 services

    • Loop microlink Install

      Loop microlink Install portfolioLoop microlink Install portfolioLoop microlink Install portfolio
      $650.00
      5h

    • D.A.M Microweft Install

      Experience the perfect hybrid of a sew-in and microlinks. This "braidless sew-in" method uses small, silicone-lined beads to create a secure foundation for your wefts. It offers a flatter, more flexible finish than a traditional sew-in and allows for maximum scalp breathability. **Service Includes:** * **The Foundation:** Deep-cleansing shampoo and moisturizing condition followed by a professional blow-dry. * **The Install:** Application of a bead-link foundation and meticulous sewing of 2–3 bundles/wefts for a secure, ultra-flat fit. * **The Blend:** Expert integration of extensions with your natural hair for seamless movement. * **The Finish:** Completed with a professional flat iron or signature curls. **⚠️ SERVICE POLICY:** * **Exclusivity:** I only provide maintenance, tightening, or styling services on microwefts originally installed by **D.A.M Beauty**. * **Hair Quality:** For best results, high-quality bundle hair is required.
      $400.00
      4h

    • Microlink

      Microlink portfolio
      $650.00+
      5h 30min

  • Color Services *MANDATORY CONSULTATION*

    4 services

  • Haircuts

    3 services

    • Female Haircut

      $50.00+
      40min

    • Trim

      "Keep your length, lose the damage. This precision service targets only the split and dry ends (less than 1/2 inch) to maintain the health and 'swing' of your hair without sacrificing your hard-earned inches."
      $25.00
      30min

    • Taper

      Our Signature Taper focuses on a precision blend at the temples and neckline, providing a sharp 'outline' while maintaining the natural volume and length of your hair on top."
      $15.00
      15min

  • Marcel /Pressing Comb/Flatiron

    5 services

  • Bleach (Lightner)

    4 services

    • Lightning Bundles (3)

      Transform your extensions into a blank canvas. This service involves a professional, controlled bleach-out of three hair bundles to achieve your desired level of blonde. Includes a deep-conditioning treatment to preserve hair integrity and a custom toner for a seamless finish."
      $150.00+
      1h

    • Highlights

      Highlights are a classic coloring technique used to add dimension, brightness, and contrast by lightening specific strands of hair . Depending on the placement and amount of hair lightened, highlights can range from a subtle "just-back-from-the-beach" glow to a bold, high-contrast transformation.
      $75.00+
      30min

    • Color Blocking

      "Make a bold impact with our Signature Color Block. We isolate large sections of hair—such as the fringe, nape, or hidden panels—and lighten them to create a high-contrast 'pop' against your base color. Perfect for those who want an edgy, artistic finish without an all-over commitment."
      $75.00
      30min

    • Balayage

      Achieve the ultimate sun-kissed look with our hand-painted balayage. This technique creates a soft, natural gradation of lightness focused on the mid-lengths and ends, providing 'expensive-looking' dimension with a seamless, effortless finish."
      $150.00
      2h 45min

  • Wet Sets

    3 services

    • Dobie Wrap

      The ultimate maintenance style for a long-lasting, sleek finish. Our Signature Dobie Wrap (Circular Wrap) is designed to preserve your silk press or flat ironed hair, keeping it smooth, protecting it from frizz, and maintaining its natural body and bounce without additional high heat. **Service Includes:** * **The Prep:** A refreshing shampoo and moisturizing condition (if booked as a full service) or a light dry-shampoo refresh. * **The Wrap:** Expertly rolling hair on rollers. placing you under dyrer until hair is completely dry.  After we will wrap your hair in a continuous circular motion around the head to eliminate tangles and ensure a flat, smooth result. * **The Set:** A brief session under the hooded dryer or a secure pinning technique to "lock in" the smoothness. * **The Finish:** Comb-out and light styling with **Marcel irons** if needed for a polished look. **Benefits:** * **Zero Heat Damage:** A heat-free way to keep your hair straight between major styling appointments. * **Frizz Control:** Keeps the hair cuticle flat and protected from humidity. * **Volume Retention:** Maintains the "swing" and body of your hair without making it look stiff or greasy.
      $100.00
      3h 30min

    • Finger Waves

      Elevate your look with the ultimate vintage-glam aesthetic. Our Finger Waves service is a highly technical, heat-free styling method that molds the hair into sleek, S-shaped patterns close to the scalp. This sophisticated style is perfect for special events, weddings, or anyone looking for a high-fashion, polished finish. **Service Includes:** * **The Foundation:** A refreshing shampoo and moisturizing condition to ensure your hair is fully saturated and pliable for styling. * **Precision Sculpting:** Expertly molding the hair using a fine-tooth comb and fingers to create clean, defined "S" ridges. * **The Set:** Use of professional-grade setting foams or gels followed by a session under the hooded dryer to "lock in" the waves for multi-day wear. * **The Finish:** A light mist of high-shine spray or oil to provide a luminous, wet-look finish.  **Benefits:** * **Longevity:** When professionally set, finger waves can last between 3 to 7 days with proper care. * **Heat-Free:** A gentle alternative to thermal styling that protects your natural hair from heat damage. * **Versatile Style:** Works beautifully on short pixie cuts, relaxed hair, or as a detail for updos.
      $65.00
      1h 30min

    • Roller sets

      Achieve maximum body, bounce, and a natural shine with our signature Roller Set. This "healthy hair" styling method uses indirect heat to stretch and curl your hair, making it the perfect choice for clients looking to maintain hair strength while achieving a voluminous, long-lasting look.  **Service Includes:** * **The Foundation:** A refreshing shampoo and moisturizing condition to ensure your hair is fully hydrated and ready for setting. * **The Set:** Precision roller placement on damp hair using various roller sizes to customize your desired curl pattern and volume. * **The Dry:** A mandatory session under the hooded dryer to ensure your hair is 100% dry, locking in the curls and preventing frizz. * **The Finish:** A professional comb-out and light styling with **Marcel irons** if needed to add a polished, high-end touch.
      $75.00+
      30min

  • Wigs

    1 service

    • Braid down

      $70.00
      1h

  • After Business Hour Appointment

    1 service

    • Before /After hour appointment

      $100.00
      1h

Amenities

  • Parking space

  • Wi-Fi

  • Credit cards accepted

Reviews

How reviews work
5.0
88 reviews
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Kristina
Confirmed client
Jun 13, 2026
Service: D.A.M SIgnature Silk Press
Staff: Demeniece Mason
Amazing experience — my daughter loved her hair !!
Tracey
Confirmed client
Jun 3, 2026
Service: D.A.M SIgnature Silk Press
Staff: Demeniece Mason
Great customer service and communication. When I left the salon my hair looked silky and nice. I will be back.
Response from the business Jun 12, 2026
Awww ! thank you
Chaeana
Confirmed client
Jun 2, 2026
Service: D.A.M SIgnature Silk Press, Trim
Staff: Demeniece Mason
Loved the experience!!! Will be coming back
Response from the business Jun 12, 2026
Yes!!! Thank you for the picture!
Nikita
Confirmed client
May 24, 2026
Service: D.A.M Signature Flat Iron
Staff: Demeniece Mason
Demi is a seasoned hair stylist that has been in the game of making magic out of disasters, for years. I was a long term customer before moving. Howe...ver, I'm closer now and I've always enjoyed her welcoming demeanor. She is flexible and I leave there satisfied with my hair every time. If you are on the fence, take the leap. She is worth it.
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Response from the business May 26, 2026
Thank you !!😌
Angie
Confirmed client
May 14, 2026
Service: D.A.M SIgnature Silk Press, Trim
Staff: Demeniece Mason
Demi did her thang with my hair! She took her time, was respectful, thoughtful, and TALENTED. I came to her the day after taking my braids down, head ...full of dirty hair lol… but I left with a great shampoo blow dry silk press and trim. I’ll def be back
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Response from the business May 26, 2026
My pleasure!!
Elexus
Confirmed client
Apr 26, 2026
Service: D.A.M Full Sew-in Installation (hand sewn closure)
Staff: Demeniece Mason
Love the service loved her energy everything was great definitely will be back
Response from the business May 1, 2026
Thank you so much! My pleasure!
Sarah
Confirmed client
Apr 22, 2026
Service: Consultation
Staff: Demeniece Mason
Excellent experience
Response from the business May 1, 2026
Thank you! My pleasure !
Ajia
Confirmed client
Apr 17, 2026
Service: Trim
Staff: Demeniece Mason
Perfect.
Response from the business May 26, 2026
Thank you!! ☺️
D'nevia
Confirmed client
Apr 16, 2026
Service: D.A.M SIgnature Silk Press
Staff: Demeniece Mason
I loved the results!
Response from the business May 26, 2026
Thank you!
Tiffany
Confirmed client
Mar 20, 2026
Service: D.A.M Full Sew-in Installation (hand sewn closure)
Staff: Demeniece Mason
Great service as personable hair stylist
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