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The LaToya Touch
1304 US-47 Unit Q, Rio Grande, 08242
4.9
76 reviews

The LaToya Touch

1304 US-47 Unit Q, Rio Grande, 08242
Booksy Recommended
Entrepreneur

Services

    Popular Services

    • Locs

      This service comes with relaxing tea trea and peppermint shampoo, hydrating shampoo followed by hot oil treatment! Also includes a basic 2-4 braided or barrel added charge for two strands and length! Ask about detox!
      $70.00+
      1h 30min

    • Silk press

      Silk press detox shampoo>hydration shampoo>silkening shampoo followed by steam treatment or deep conditioning, blowout flatiron or curl and wrap! $10 off when you add a cut
      $60.00+
      1h 30min

    • Kids basic braid styles

      $60.00+
      1h

  • Other Services

    • Updo styles

      This service is for weddings, prom, maternity etc. arrive with hair clean, dry and detangled! Any add on service will be applied.
      $50.00+
      1h 30min

    • Ponytails

      Sleek ponytails w extension! Arrive with hair clean dry and detangled! Add on services will be applied!
      $50.00+
      1h

    • Knotless

      Varies
      4h 30min

  • Cut

    6 services

    • Haircut

      Includes shampoo! Added charges for blow dry and styling!
      $30.00
      40min

    • Kids Cuts

      Kids 12 under
      $20.00+
      30min

    • Buzz

      $20.00
      30min

    • Shape Up

      $10.00
      30min

    • Beard Trim

      $10.00
      30min

    • Design Lines

      Varies
      30min

  • Braids/Extentions

    11 services

    • Sew in

      $100.00+
      2h 30min

    • Box braid

      clients must arrive with clean, dry, detangled hair added charges apply for braid size and length Please discuss price prior to the start of your service
      $125.00+
      4h 30min

    • Locs

      This service comes with relaxing tea trea and peppermint shampoo, hydrating shampoo followed by hot oil treatment! Also includes a basic 2-4 braided or barrel added charge for two strands and length! Ask about detox!
      $70.00+
      1h 30min

    • Jahlil twists/braids

      Basic box braids or twists on natural hair includes shampoo/dry! Pics above are examples of twist on blowdried hair!
      $60.00+
      1h 30min

    • Crochet

      $100.00+
      2h

    • Kids basic braid styles

      $60.00+
      1h

    • Updo/Ponytail

      $50.00+
      1h 30min

    • Knotless

      Varies
      4h

    • Cornrows (No Added Hair)

      $40.00+
      45min

    • 2 Cornrow Braids (Added Hair)

      $60.00+
      1h

    • Twist out/braids

      Basic twistout or braids on wet hair NO BLOWDRY Size and length of hair affect the price!
      $60.00+
      1h

  • Chemical Service/Color

    7 services

    • Partial/Patch/Peek a Boo Highlight

      Includes Shampoo Conditioning & Blow dry long hair charges apply>see add ons for flat iron>curls etc $10 off when you add a cut
      $75.00+
      1h 30min

    • Perm/Relaxer

      Includes Shampoo Condition and Style long hair charges and add on services priced separately $10 off Cut
      $70.00+
      1h 30min

    • Hair color(single application)

      Includes Shampoo Condition Blow dry long hair and add on services apply $10 off when you add a HairCut
      $60.00+
      1h 30min

    • Highlights (full)

      Full head or highlights, lowlights or balayage Includes Shampoo Condition Blowdry Long hair and add ons apply $10 off when you add a cut
      $100.00+
      2h

    • Toner/Rinse (Semi,Demi PERMANENT)

      Fashion colors, rinse and semi permanent Includes Shampoo Condition Blowdry long hair and add on services apply $10 off when you add a Cut
      $40.00+
      30min

    • Wave Nouveau

      $85.00+
      2h 30min

    • Fashion/ Punky colors

      Semi permanent fun colors!
      $40.00+
      1h 30min

  • Basic services

    5 services

    • Silk press

      Silk press detox shampoo>hydration shampoo>silkening shampoo followed by steam treatment or deep conditioning, blowout flatiron or curl and wrap! $10 off when you add a cut
      $60.00+
      1h 30min

    • Wash n Set

      shampoo and basic roller set
      $25.00+
      45min

    • Shampoo/Blowdry

      basic shampoo and blow dry! Flat iron and curl iron are added charge
      $20.00
      30min

    • Perm/flex rod set

      $35.00+
      1h 30min

    • Blowout

      $50.00+
      45min

  • Add on services

    6 services

    • Steam treatment

      Olaplex, Redken, Nairobi, hot oil steam treatments open hair follicles to get deep moisture and conditioning into the clients hair shaft and scalp. Different treatments required for different hair textures! 15+min pending hair type
      $10.00
      30min

    • Iron/Curl finish

      $20.00
      30min

    • Wax

      $10.00
      30min

    • Long hair charge

      Extra charge, extra product, extra time! Long hair charges apply to all services
      $10.00
      30min

    • Sprinkles

      Hair bling 🥳 We have colors to choose from
      $5.00+
      30min

    • Two strand twist w dreadloc service

      Long hair charges apply
      $20.00
      30min

See Our Work

Amenities

  • Parking space

  • Wi-Fi

  • Credit cards accepted

  • Accessible for people with disabilities

  • Child-friendly

Reviews

Booksy guarantees that reviews with the "Verified Booksy user" tag have been added by registered Booksy users who have had an appointment with the provider. A registered Booksy user has the opportunity to add a review only after the service has been provided to them.
4.9/5
Based on 76 reviews
  • 5
    73
  • 4
    1
  • 3
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    2
Locs
by Shellie
Excellent experience as always!
Cornrows (No Added Hair)
by LaToya
She did such an amazing job I really like the way my hair looks and I’ve gotten so many compliments. Can’t wait to go back to her!
Box braid
by Shellie
Very welcoming and made me feel comfortable
Replied: Apr 5, 2024
The LaToya Touch
Thank you look forward to seeing you again
Perm/Relaxer Haircut
by LaToya
SO disappointed...drove an hour to learn I would not have an appt today. I understand things come up, but a text, just like the appt reminder would tr...uly have been appreciated. If I cancelled, I'd be charged $25. Hmm 🤨🤔😐 Show more
Replied: Apr 2, 2024
The LaToya Touch
I’m very sorry for this inconvenience you should have been contacted by my staff to reschedule as I was not in today due to a family Illness! If you were charged a fee it will be refunded! My apology!!!
Locs
by LaToya
❤️
Haircut
by LaToya
My daughter loves it and can’t wait to come back
Highlights (full)
by LaToya
My place to go. No where else
Locs
by LaToya
Kills it everytime💪🏾
Replied: Mar 6, 2024
The LaToya Touch
Thanks 😊 we appreciate your review! See you soon
Cornrows (No Added Hair)
by Shellie
👌
Knotless
by LaToya
I love my boho knotless braids bob hairstyle! Latoya always does a great job! Her customer service is superb! I always leave the chair satisfied. I wi...ll continue to recommend her to all my military friends! Show more
Replied: Mar 1, 2024
The LaToya Touch
Thanks so much for continuing to support us!
Highlights (full)
by LaToya
I’m so happy I found this salon! Toya brought my hair back to life with some blonde highlights. She is super friendly, efficient, quick & affordable! ...I can’t wait to go back. Show more
Replied: Feb 28, 2024
The LaToya Touch
We appreciate your review and service! Thank you can’t wait to see you again!-LaToya
Haircut Steam treatment
by Shellie
Always a great experience when booking with The Latoya Touch! The atmosphere is so chill and the staff is always so nice. The haircut I got was amazin...g. I’m very pleased with everything including prices for the services. Show more
2 Cornrow Braids (Added Hair)
by Ashane
Love going to LaToya’s! It’s such a friendly spot ! My hair is always on point !
Knotless
by LaToya
Service is ALWAYS on point!! My hair is once again beautiful!! The ladies in there have a vibe that makes you feel right at home while getting your ha...ir done. Show more
Haircut Perm/Relaxer Iron/Curl finish
by LaToya
LaToya listened to me when i described what I wanted. She looked at the pics I showed her . She took into consideration my hair length, condition my h...air was in then went to work. I love it!! When i combed it down this morning it fell right into place. No flat iron, curling needed. So happy! Definitely recommend her and her shop. Show more
Box braid
by LaToya
I’m obsessed with my hair definitely will be coming back again
Box braid
by LaToya
Everything was great! The atmosphere & the service ..I will definitely be back! LaToya is the best! I was out faster than I thought!
Locs Shape Up
by Shellie
Did a wonderful job was nice polite. As soon as I walked into the establishment, she got straight to business. I said.‼️💪🏾
Replied: Oct 26, 2023
The LaToya Touch
Thank you so much. Thank you for choosing The La Toya Touch and letting me start your loc journey. Look forward to seeing you soon to continue along this journey
Haircut
by LaToya
Service was on time and comfortable! La toya can cut hair!!!
Perm/Relaxer Haircut
by LaToya
I enjoyed the atmosphere, conversation, music, price was good and most of all i love my hair Toya! Keep up the nice work.
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