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The LaToya Touch
1304 US-47 Unit Q, Rio Grande, 08242
4.9
95 reviews

The LaToya Touch

1304 US-47 Unit Q, Rio Grande, 08242
Booksy Recommended
Entrepreneur

Services

    Popular Services

    • Locs

      This service comes with relaxing tea trea and peppermint shampoo, hydrating shampoo followed by hot oil treatment! Also includes a basic 2-4 braided or barrel added charge for two strands and length! Ask about detox!
      $60.00+
      1h
      Partial locs (shaved sides and back)
      $80.00+
      1h 30min
      Loc Retwist
      $100.00+
      2h 30min
      Loc Retwist & two strand twist
      $100.00+
      2h 30min
      Starter locs

    • Haircut

      $10.00+
      15min
      Beard trim
      $10.00+
      15min
      Buzz Cut Clipper
      $10.00
      15min
      Design lines
      $20.00+
      30min
      Kids Cuts 10 under
      $15.00+
      30min
      Shape up
      $30.00+
      1h
      Hair Cut

    • Silk press

      Silk press detox shampoo>hydration shampoo>silkening shampoo followed by steam treatment or deep conditioning, blowout flatiron or curl and wrap! $10 off when you add a cut
      $70.00+
      2h

  • Other Services

    • Updo styles

      This service is for weddings, prom, maternity etc. arrive with hair clean, dry and detangled! Any add on service will be applied.
      Varies
      1h 30min

    • Ponytails

      Varies
      1h 30min

  • Braids/Extentions

    8 services

    • Sew in

      $125.00+
      2h 30min

    • Box braid Midback

      $100.00+
      2h 30min
      Large
      $125.00+
      3h 30min
      Medium
      $175.00+
      4h 30min
      Small

    • Crochet

      $115.00+
      2h

    • Knotless Braids (Midback)

      $100.00+
      1h 30min
      Jumbo Midback
      $150.00+
      2h 30min
      Large Knotless Midback
      $165.00+
      4h 30min
      Medium
      $175.00+
      6h 30min
      Sm/medium Knotless

    • 2 Cornrow Braids (Added Hair)

      $60.00+
      1h

    • Island Twists (Midback)

      $175.00+
      4h 30min

    • Goddess Braids (Midback) Medium

      $200.00+
      5h 30min
      Goddess
      $225.00+
      6h 30min
      Boho Braids Med Midback

    • Feed in Braids (added hair)

      $80.00+
      2h

  • Color Services

    5 services

    • Hair color(single application)

      Includes Shampoo Condition Blow dry long hair and add on services apply $10 off when you add a HairCut
      $60.00
      1h
      Touch up Color
      $70.00+
      1h 30min
      Single Application Color

    • Highlights (full)

      Full head or highlights, lowlights or balayage Includes Shampoo Condition Blowdry Long hair and add ons apply $10 off when you add a cut
      $40.00+
      30min
      Patch
      $50.00+
      1h 30min
      Accent Lights
      $75.00+
      1h 30min
      Partial highlights
      $100.00+
      2h
      Full highlights

    • Toner/Rinse (Semi,Demi PERMANENT)

      $50.00+
      1h

    • Perm/flex rod set

      $50.00+
      1h 30min

    • Fashion/ Punky colors

      Semi permanent fun colors!
      $50.00+
      1h 30min

  • Basic services

    4 services

    • Silk press

      Silk press detox shampoo>hydration shampoo>silkening shampoo followed by steam treatment or deep conditioning, blowout flatiron or curl and wrap! $10 off when you add a cut
      $70.00+
      2h

    • Wash n Set

      $30.00+
      45min

    • Shampoo/Blowdry

      basic shampoo and blow dry! Flat iron and curl iron are added charge
      $20.00
      30min

    • Blowout

      $30.00+
      45min

  • Add on services

    6 services

    • Steam treatment

      Olaplex, Redken, Nairobi, hot oil steam treatments open hair follicles to get deep moisture and conditioning into the clients hair shaft and scalp. Different treatments required for different hair textures! 15+min pending hair type
      $10.00+
      30min

    • Iron/Curl finish

      $20.00
      30min

    • Wax

      $10.00
      30min

    • Long hair charge

      Extra charge, extra product, extra time! Long hair charges apply to all services
      $10.00+
      30min
      Past shoulder
      $20.00+
      1h
      Mid back

    • Sprinkles/Tinsel/Beads/String

      $20.00+
      30min

    • Two strand twist w dreadloc service

      Long hair charges apply
      $20.00
      30min

  • Natural Hair services

    5 services

    • Locs

      This service comes with relaxing tea trea and peppermint shampoo, hydrating shampoo followed by hot oil treatment! Also includes a basic 2-4 braided or barrel added charge for two strands and length! Ask about detox!
      $60.00+
      1h
      Partial locs (shaved sides and back)
      $80.00+
      1h 30min
      Loc Retwist
      $100.00+
      2h 30min
      Loc Retwist & two strand twist
      $100.00+
      2h 30min
      Starter locs

    • Jahlil twists/braids

      Basic box braids or twists on natural hair includes shampoo/dry! Pics above are examples of twist on blowdried hair!
      $60.00+
      1h 30min
      Option 1
      $70.00+
      1h 30min
      Invisible loc rope twist

    • Kids basic braid styles

      $60.00+
      1h

    • Basic Cornrows up to 8 braids (No Added Hair)

      $50.00+
      1h
      8 cornrows or less
      $70.00+
      2h 30min
      Cornrows 10 or more

    • Twist out/braids

      $60.00+
      1h

  • Chemical texturizers

    2 services

    • Perm/Relaxer

      $60.00+
      1h 30min
      Partial Perm
      $80.00+
      2h
      Perm

    • Wave Nouveau

      $85.00+
      2h 30min

  • Cuts

    1 service

    • Haircut

      $10.00+
      15min
      Beard trim
      $10.00+
      15min
      Buzz Cut Clipper
      $10.00
      15min
      Design lines
      $20.00+
      30min
      Kids Cuts 10 under
      $15.00+
      30min
      Shape up
      $30.00+
      1h
      Hair Cut

See Our Work

Amenities

  • Parking space

  • Wi-Fi

  • Credit cards accepted

  • Accessible for people with disabilities

  • Child-friendly

Reviews

Booksy guarantees that reviews with the "Verified Booksy user" tag have been added by registered Booksy users who have had an appointment with the provider. A registered Booksy user has the opportunity to add a review only after the service has been provided to them.
4.9/5
Based on 95 reviews
  • 5
    91
  • 4
    1
  • 3
    0
  • 2
    0
  • 1
    3
Locs
by LaToya
Toya did my son’s retwist so fast but most of all he wasn’t in pain at all. I’m sure he won’t mind going back again she got him out the way in the bes...t way! Show more
Replied: Apr 1, 2025
The LaToya Touch
Thanks so much for your review!
Silk press
by Shellie
Great service!
Replied: Mar 30, 2025
The LaToya Touch
Thank you for coming and leaving your review !
Silk press
by Shellie
Absolutely love it ! Thank you again!
Replied: Mar 29, 2025
The LaToya Touch
Your welcome thanks for leaving a review
Highlights (full) Haircut
by Shellie
Shellie did an amazing job on my hair i love it definitely will be only booking with The LaToya touch only. I didnt know how i wanted my highlights an...d i wanted my dead ends cut but didnt want to go too short she did an amazing work even woth me falling asleep in the chair lol thank you guys again Show more
Replied: Mar 26, 2025
The LaToya Touch
Thank you for your review, Shellie does amazing work it looks great!
Feed in Braids (added hair)
by Shellie
The hairstyle turned out better than the picture. Thank you Shelly
Locs
by Shellie
Great fabulous & fast service Shellie did a really good job she had us in an out in no time
Replied: Feb 15, 2025
The LaToya Touch
Thank you for coming and look forward to seeing you again
Basic Cornrows up to 8 braids (No Added Hair)
by Shellie
lovely atmosphere
Replied: Feb 9, 2025
The LaToya Touch
Thanks for leaving your review. We appreciate it.
Locs
by LaToya
Excellent as always thank you so much God bless
Replied: Dec 23, 2024
The LaToya Touch
Thank you for your review. Absolutely appreciate your kind words.
Knotless Braids (Midback)
by Shellie
Ms. Shellie did a great job on my medium knotless braids. Hair is not included, but it wasn’t a problem since Manhattan Beauty is close by (Egg Harbor..., I think). I brought four packs of Ruwa hair and we only used two. I booked for mid back but wanted shoulder length (didn’t have shoulder length on the website). She lowered the price to accommodate! I needed shoulder length to be able to put into a manageable bun for work and she ate it up! I’ll be back for my next set of braids! I asked for curled ends and she didn’t hesitate to bring out them flexi rods! Thanks Ms. Shellie, see you soon! Show more
Replied: Jan 6, 2025
The LaToya Touch
Thank you for coming. Look forward to serving you again.
Basic Cornrows up to 8 braids (No Added Hair)
by Shellie
I would definitely recommend booking with Latoya touch they are 10/10 and they have such good service when doing your hair they are very welcoming and... nice people get in while you can. Show more
Replied: Nov 21, 2024
The LaToya Touch
Thanks for your kind review Gary we both appreciate your continued support 💯
Haircut Steam treatment
by LaToya
Always a great experience at The Latoya Touch. I have absolutely nothing negative to say. The service is amazing and the atmosphere always feels like ...home. Show more
Replied: Oct 19, 2024
The LaToya Touch
Thank you so much for your kind words! We absolutely appreciate you taking the time to shareng your thoughts.
Haircut Silk press
by LaToya
Went in for a silk press and trim. Came out BEAUTIFULLY. Couldn't have asked for better! LaToya did such an amazing job. I will definitely be back!...
Replied: Oct 2, 2024
The LaToya Touch
Thank you so much! Appreciate it see you soon!
Silk press
by Shellie
My hair is always perfect out the door. She gentle on my scalp and my hair has never been healthier.
Replied: Oct 1, 2024
The LaToya Touch
Thank you for trusting and allowing me to care for you and your hair. It's always a pleasure
Jahlil twists/braids
by LaToya
Awesome environment, super friendly staff, and extremely professional. Service was top notch and willing to accommodate to however you would like your... hair done. Show more
Replied: Aug 16, 2024
The LaToya Touch
Thank you for your kind review, we enjoyed making you look and feel great! Seeya next time!
Locs
by Shellie
As usual Wayne's Hair Looked Great and I Loved the New Style.
Replied: Aug 7, 2024
The LaToya Touch
Thank you as always love that helices to try different styles
Haircut
by Shellie
Wonderful girlfriend spot to enhance your natural beauty and create a new uniquely you look!
Replied: Jul 5, 2024
The LaToya Touch
Thank you! We appreciate your kind words
Highlights (full)
by LaToya
Amazing service. She understood exactly what i wanted and executed it perfectly! Hair felt so healthy and beautiful afterwards
Replied: Jul 5, 2024
The LaToya Touch
Thank you so much! Seeya you soon!
Jahlil twists/braids
by LaToya
Love it!
Replied: Jun 28, 2024
The LaToya Touch
Thank you
Haircut
by Shellie
I went in on June 25th at 11 for a hair cut appointment. I showed a picture of my current hair and how I liked it, also that I just wanted a trim. I e...xpected my hair to be cut blow dried out, it wasn’t. It was cut in a state of not being fully wet and not being dry so basically frizzy. I even said that I liked my bangs to be on an angle. Today I tried styling my hair and turns out that the one side of my bangs are cut completely differently then the other. The right side is exactly how I like it and the left is cut blunt and no angle at all. I’m very disappointed and not happy with this experience. Show more
Replied: Jun 26, 2024
The LaToya Touch
Destiny thank you for coming in. I’m sorry you had this experience! If you like to come back I can fix your hair. Thank you<LaToya
Locs
by Shellie
Excellent experience as always!
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