Best father’s day marketing ideas

Best father’s day marketing ideas

As Father’s Day is closing in, many of your clients start seeking ways to honour their dearest papas. Let’s be real for a moment - fathers are infamous for being difficult to cater to when it comes to gift-giving. If you were to simply ask what would bring them joy, they would probably go with “nothing” but do not let them fool you - they very much like being appreciated. But what could you possibly get for someone who openly declares their lack of need for, well, anything? It would be perfect to hand over a gift of stress relief, relaxation and health boost... and it is absolutely possible thanks to health & beauty specialists like yourself!

Father’s Day is a great opportunity to promote your services and provide your customers with ready-to-go solutions to their gifting woes. It’s especially effective now, after the long period of lockdowns and COVID-related difficulties - many people turn to health & beauty salons looking for pampering treatments that will allow them to wind down, pamper their tired bodies and soothe stress-ridden minds. What could be a better gift for your beloved father than helping him to get rid of his notorious back pain with the help of a relieving massage session? Or a gift card to his long-time-no-see barbershop, where he can chat with his favourite barber again and get a hot towel shave he enjoys so much?

Now that we convinced you why it’s such a great idea, it’s time for you to convince your clients. And how can you do it? With a carefully planned Father’s Day marketing strategy, of course! Without any further ado, let’s establish some of the most effective ones.

Gift cards

The bread and butter of any gift-giving season, gift cards are great for a few reasons. They are easy to promote, give you a quick revenue boost and do not require much work… at least when you manage them with a proper tool. Your customers love them too, as they can purchase them easily (and even last minute!) and they make a perfect option for someone who is difficult to give presents to. All procrastinators, forgetful frannies and children of very indecisive fathers will come flocking to you.

Now, gift cards are the most effective and easiest to handle when managed with advanced salon software, such as Booksy. You run everything smoothly in the digital world, which comes with a few additional benefits - firstly, you have full control over the gift cards, being able to check their status at any time so that nobody can just pop up saying they want to redeem theirs claiming to have purchased it a month ago (while in reality, it’s been invalid for a year). Moreover, digital gift cards can be easily purchased contact-free, through the Booksy app, which is perfect for the current climate (if you know what we mean). Finally, you don’t waste paper/plastic on printing traditional cards which is always a good thing!

Booksy allows you to easily create custom gift cards - you choose their name, price and value - and accept payments in a way you see fit. You can either go with PayPal or have clients send funds directly to your bank account. Whenever a gift card is bought via Booksy you will receive an email notification and the information on its status will appear in the system. Your customers can forward the voucher by entering the recipient’s name and phone number while ordering. Booksy delivers the gift card via text message (of course, only after you confirm receiving payment!) and voila - you just got another client and a great chance to make them a regular one.

Gift bundles

Another great idea for a Father’s Day promotion is creating ready-to-go gift bundles from your services. Gift bundles share most advantages with regular gift cards but are much more situational. They require more creativity, however, they are also even more marketable.

How can you create a Father’s Day gift bundle? Think about your treatments that are the most popular amongst men, especially in the 30+ age group. If you are a barber, your task is much easier and you will probably be able to create 2-3 different bundles, which is great! An example would be a “Father’s full pack” with a haircut, hot towel shave and eyebrow waxing.

Once again, Booksy is here to make the whole process easier for you. First of all, you can benefit from the wide range of statistics available in our software to find the services your male customers find the most interesting. Then use the Packages feature and create a template for your “dad bundle” - specify its name, description (what’s included in this particular package), validity, price and value. Voila - now you can start promoting your bundle! If you want to learn more detail about selling packages, check our in-depth article on the topic.

Gift guide

Let’s talk about activating your social media fan channels now. Publishing quality content on your Facebook and Instagram fan pages can work wonders - especially if your clients can actually gain some value from reading it. A good example of that would be creating a Father’s Day gift guide for them. It’s an amazing opportunity to not only promote the aforementioned gift cards and gift bundles but also to explain why health & beauty treatments make such beautiful presents for dads. Take advantage of clever storytelling and create a vivid vision of their loved ones getting pampered in your salon. Mention all the benefits, focusing on how it will affect their health and well-being.

Of course, if you are selling retail products make sure to include them in your guide as well. Again, check in your Booksy account which products are your bestsellers and describe them in your gift guide. Adding an attractive Father’s Day discount would be a nice touch, though make sure you are not going overboard with it - discounts are the most effective when used sparingly!

Spread the word

Even the best-established marketing strategies may fail if you sleep on proper promotion. Facebook and Instagram are only the tips of the iceberg - you need to keep in mind that not all of your clients follow you on social media, let alone keep track of your activity religiously. Of course, publishing an eye-catching post is definitely a must, but if you want the promotional campaign to truly be a banger, you need to take a more personal approach.

SMS marketing is your best shot. A text message immediately catches the receiver’s attention, so you can be sure it will be read. If you are using Booksy, all you need to do is use the Message blast feature - thanks to it, you will be able to launch a Father’s Day SMS marketing campaign with just a few clicks. You can easily customise the template and create a fitting target group. It’s quick, convenient and affordable - and you can rest assured that your entire client base (or a chosen group of clients, if you plan to get a little more advanced with targeting) will learn about your fantastic special offers!