How to improve your client's experience in your salon
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How to improve your client's experience in your salon
While the most important aspect of your job is delivering the best possible results during a service, a client will take into consideration the entire experience when assessing your business. Here are ways of providing great client service to develop a loyal client base.
The appearance of your salon
A review claiming that your shop is dirty can be quite devastating. Your shop/station should meet the criteria for health and safety AND it should look neat. Stay organized, spend time between services/processes tidying up and keep tools looking presentable. Furthermore, your shop’s style shouldn’t be confused with clutter- decorations on the wall, not at stations.Take cues from the clients in terms of conversation
Some people want to talk the whole time, others have trouble initiating talk or want you to talk, and some would prefer that chat was kept to a bare minimum. Try asking a few questions- you’ll be able to see quite quickly which applies and go from there.Keep things positive- Watch what you say
Promote a fun, comfortable environment for all your clients! Respect is important. If you’re not careful about what you discuss or how you speak to others, you may end up alienating some people. Plus, profanities are not a good idea if you want to be a family-friendly business. If a client wants to discuss something, fine. Just remember that this should be a good experience for everyone in the shop and do your best to subtly steer clients away from language that violates your rules. (PS: also remember to watch what you say around clients, even with colleagues.)